Photo: Pictured launching the campaign are (l-r) Eddie Breen, Wexford County Manager; Gary Breen, Fáilte Ireland and Colm Neville, Riverside Hotel Enniscorthy.
Details were recently announced (15 July 2010) of a new €160,000 advertising campaign for Wexford funded by Fáilte Ireland, Wexford County Council and the local tourism industry. A national advertising campaign which began promoting the county at the start of July will continue throughout the summer until the end of August.
This campaign will complement the larger Discover Ireland campaign launched by the Fáilte Ireland earlier this year. A mixture of radio and press adverts will highlight what there is to do in Wexford while making the claim that ‘the best family holidays are built on Wexford sand’ – thus, driving the awareness of Wexford as a premier family holiday hotspot.
The campaign will feature:
* National radio press advertising with a particular emphasis on Dublin
* Advertising, supported by dedicated Wexford advertorials, will appear in the national weekend press including the Sunday Independent and the Sunday World
* Broadcast advertising will involve national and regional radio including Today FM, 2FM; 98 FM, Spin 103.8 FM; FM 104; and Q102FM
All potential customers will be directed to a specifically designed Wexford campaign page on the Fáilte Ireland’s consumer website www.discoverireland.ie/Wexford
Speaking about the promotion, Gary Breen, Fáilte Ireland’s Head of Operations in the South East stressed:
“This is a coordinated, impactful marketing campaign for Wexford. We, in Fáilte Ireland, believe that there is great potential in the home holiday market this summer and we are determined to put Wexford in the frame as many families now sit down to plan their breaks.”
He added that “this campaign represents the largest ever home holiday campaign for Wexford and is a perfect example of the benefits of all the local tourism interests working together for the greater good.”
Unravel Travel TV www.unraveltravel.eu
Unravel Travel TV on You Tube http://www.youtube.com/user/UnravelTravelTV
Wexford informaton on the unravel Travel TV website with video http://www.unraveltravel.eu/?cat=16
